Coco Rocha in Jean Paul Gautlier's Spring 2010 show. Does she look 'fat' to you?

Oversupply for limited demand means the fashion industry need only pay lip service to the idea of more healthy models. In reality, a size 4 is too ‘fat’ for even a celebrity model like Coco Rocha. Guy Trebay reports for the NY Times:

Back in the days when fashion was a more restricted industry and the pool of talent limited, models were groomed and expected to have longer careers, making a transition as they aged and filled out from catwalks to catalogs.

Now, Mr. Scully said, the sheer number of aspirants is so great that a span of five years (or 10 seasons) is almost enough to qualify a model for a gold watch.

So uproar notwithstanding, there are still hundreds, even thousands of teenagers eager to starve their not yet filled out bodies to have a chance to live the glamorous dream. How useful are a girl’s objections to these demands going to be when she can be replaced in the blink of an eye?

But Coco Rocha has carved enough of a place for herself to speak out and be heard:

“I’m not in demand for the shows anymore,” said the model, who has worked for Marc Jacobs, Prada, Chanel, Dior, Jean Paul Gaultier and Louis Vuitton, among many others.

“I’ve been told to lose weight when I was really skinny,” said Ms. Rocha, who recently added a new line item to her résumé: correspondent for Modelinia.com, the Web site for the model-obsessed.

“You know what, I’ve stopped caring,” Ms. Rocha said. “If I want a hamburger, I’m going to have one. No 21-year-old should be worrying about whether she fits a sample size.”

And no lanky 14-year-old should be pressured to starve herself, to cadge prescription drugs like Adderall or to take up smoking as an appetite suppressant.

“Girls are told they’re not skinny enough, or they hear, ‘She’s old, she’s boring, we’ve had her, she’s not tiny anymore,’ ” Ms. Rocha said. “A lot of people don’t take into account the vulnerability of these young girls.” And the latest crop of models is not made up of “adults or even sort-of adults,” she insisted. “They are children. Point closed.”

But let’s see if anything changes.