February 10, 2010

Fashion Week Seating Chess Game Explained

by @ 9:42 pm. Filed under Business of Fashion, Celebrity Factor, Fashion journalism, Making it as a designer, Tastemakers, Underbelly of Fashion

the Ports 1961 seating chart from Vanity Fair article

the Ports 1961 seating chart from Vanity Fair article

Ever wondered how design houses decide who sits where at the high profile fashion shows? Vanity Fair takes us behind the scenes to the agencies that handle these complicated logistics:

“As a general rule, the hierarchy of where editors sit specifically within each section comes down to two factors: how supportive that person has been to the brand—meaning just how often he or she includes Ports 1961 in a story—and the publication’s circulation. “The bigger the circulation, the better your seat,” Iacovelli says.

Objective reviews, for sure. *cough*

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